Manager - Social Media Marketing

Key Responsibilities

Strategy & planning: Develop comprehensive social media and fashion content strategies to meet business objectives, increase awareness, and drive engagement.

Content creation: Produce, edit, and schedule compelling content (text, images, short videos, blogs) tailored for different platforms (Instagram, TikTok, YouTube, etc.).

Community management: Monitor channels, respond to comments/messages, foster community, and manage brand reputation/crisis communication.

Campaign management: Plan and execute paid social media ads and organic campaigns, often collaborating with influencers.

Analytics & reporting: Track key metrics (KPIs), analyze campaign performance, identify trends, and provide data-driven reports with recommendations.

Trend & platform mastery: Stay current with the latest social media trends, platform updates, and digital marketing technologies.

Influencer marketing: Identify, engage, and manage relationships with influencers or brand ambassadors for direct collaborations.

Collaboration: Work closely with marketing agencies, operations, PR, and design teams to ensure cohesive seasonal brand campaigns and creative assets.

Essential Skills & Qualifications

• Proven experience in digital marketing and social media management.
• Strong copywriting, editing, and visual communication skills.
• Proficiency with social media management tools and analytics platforms (Google Analytics).
• Creative thinking, agency management, strong analytical skills, and excellent organizational abilities.