Manager - Category Marketing

Role Overview:

To own and drive the marketing strategy and execution for an assigned category in a B2C business by interpreting market pulse and data insights, translating brand strategy into category actions, benchmarking competition, and delivering a robust Go To Market (GTM) roadmap to achieve growth and profitability.

Key Responsibilities:

- Track and interpret market pulse data (consumer trends, sales performance, funnel metrics, and competitive signals).

- Generate actionable insights to drive category growth, positioning, and prioritization.

- Translate overall brand strategy into category specific positioning, messaging, and campaigns.

- Ensure consistent and differentiated brand representation across customer touchpoints for the category.

- Lead category benchmarking across pricing, assortment, communication, and channel strategies.

- Develop and execute the category GTM roadmap for launches, campaigns, and seasonal initiatives.

- Drive integrated execution across channels (performance, owned, earned, partnerships).

- Review category marketing performance regularly and enable data led course correction.

- Act as the marketing SPOC for the category, working with internal stakeholders and external partners for timely execution.