Category Manager - Down Stream Marketing - FMCG

Category Marketing Manager, Down Stream Marketing Category Manager

Job Description:

1. Job Purpose (Why the job exists):

To own and drive the marketing strategy and execution for an assigned category in a B2C business by interpreting market pulse and data insights, translating brand strategy into category actions, benchmarking competition, and delivering a robust Go To Market (GTM) roadmap to achieve growth and profitability.

2. Key Dimensions (Scale & Scope of the role):

- Category revenue, growth, and contribution margin responsibility

- Ownership of category level GTM initiatives and launches

- Direct influence on brand perception and market competitiveness of the category

- Cross functional coordination with Product, Performance Marketing, Sales, Supply Chain, and Agencies

3. Key Accountabilities / Principal Responsibilities:

- Track and interpret market pulse data (consumer trends, sales performance, funnel metrics, and competitive signals).

- Generate actionable insights to drive category growth, positioning, and prioritization.

- Translate overall brand strategy into category specific positioning, messaging, and campaigns.

- Ensure consistent and differentiated brand representation across customer touchpoints for the category.

- Lead category benchmarking across pricing, assortment, communication, and channel strategies.

- Continuously assess competitive landscape and recommend strategic responses.

- Develop and execute the category GTM roadmap for launches, campaigns, and seasonal initiatives.

- Drive integrated execution across channels (performance, owned, earned, partnerships).

- Review category marketing performance regularly and enable data led course correction.

- Act as the marketing SPOC for the category, working with internal stakeholders and external partners for timely execution.

4. Knowledge, Skills & Experience:

Knowledge:

- Strong understanding of D2C, B2C, business models, consumer journeys, and category marketing.

- Knowledge of data analytics, market research, and competitive intelligence.

Skills:

- Data interpretation and insight to action capability

- Brand storytelling and category positioning

- GTM planning and execution

- Stakeholder collaboration and influence

- Structured thinking with execution rigor

Experience:

- 5+ years of experience in Marketing, with mandatory D2C brand marketing background.

- Prior experience handling category marketing or brand led growth initiatives preferred.