Marketing Head

# Head of Marketing | Mumbai ## Role Overview We are looking for a senior marketing leader to drive brand strategy, consumer engagement and growth for a leading Indian fashion business with a portfolio of established brands across premium and contemporary segments. The role will be responsible for translating brand vision into differentiated positioning, impactful campaigns and measurable consumer outcomes, with a strong focus on digital growth and evolving consumer behaviour. ## Key Responsibilities - Develop and execute differentiated brand strategies aligned with individual brand positioning and business priorities. - Define brand voice, positioning, visual language and consumer proposition across channels. - Lead integrated 360° campaigns across seasonal launches, key commercial moments, brand initiatives and cultural occasions. - Drive digital growth across social, search, display, influencer marketing and e-commerce. - Develop strategies to drive qualified traffic, consumer acquisition, engagement and conversion. - Build compelling content ecosystems across films, lookbooks, social content, editorial storytelling and other brand formats. - Lead influencer, celebrity, PR and media partnerships across relevant consumer segments and markets. - Develop brand-led IPs, activations and consumer experiences that strengthen relevance and engagement. - Partner closely with Creative, Product, Merchandising, Retail and Digital teams to ensure consistent brand execution. - Support brand growth across domestic and international markets through relevant media, events and consumer touchpoints. - Own marketing budgets, agency relationships and campaign performance against agreed KPIs. - Lead and develop multidisciplinary teams across brand, digital, content, PR and related marketing functions. ## Candidate Profile ### Must-Have - 12–18 years of relevant marketing experience, with significant exposure to fashion, luxury, premium consumer or lifestyle brands. - Proven experience in **brand building and strategic marketing**, beyond purely communications or agency-led roles. - Strong understanding of **digital marketing, consumer acquisition, social, content and e-commerce**. - Demonstrated ability to connect brand strategy with measurable commercial outcomes. - Experience working closely with Creative, Product, Merchandising and Retail functions. - Strong creative judgement combined with commercial and analytical thinking. - Experience managing teams, agencies and multiple stakeholders. - Exposure to Indian and/or international consumer markets. ### Preferred - Experience in luxury fashion, designer wear, bridalwear or premium fashion. - Exposure to both high-luxury and purpose-led brands. - Experience with celebrity and influencer-led marketing. - International brand-building or global market exposure. - Experience operating in a founder-led or creatively driven environment. ## Experience & Qualifications - 12–18 years of relevant professional experience. - Ideally 5+ years within fashion, luxury, premium consumer or closely related categories. - Experience spanning both **brand building and digital growth**. - MBA / Master’s degree in Marketing, Communications or a related discipline preferred. ## Key Skills / Competencies Brand Strategy & Positioning | Integrated Marketing | Digital & Performance Marketing | E-commerce & Consumer Growth | Content & Storytelling | Influencer & Celebrity Marketing | PR & Media | Consumer Insight | Campaign & IP Development | Cross-functional Leadership | Budget & Agency Management | Creative & Commercial Judgement