Marketing Manager FMCG

Line Manager: CEO

Job Summary:

The role of the Marketing manager is to manage, facilitate and support the development and

implementation of brand, product & media-related content and campaigns, while focusing on what

methods of external and internal communication will work best for the company.

Job Responsibilities:

● Content Management

o Develop and create relevant and engaging content to promote the company’s core products

and/or services to its Clients (B2B) and Customer (B2C)

o Apply the content to an array of media including print, packaging, digital and 3D material.

o Update all content to maintain its relevance and leverage to support the company’s marketing

goals.

o Work with credible influencers and receive endorsement from subject matter experts.

o Collaborate with brands that add value to the company and vice versa.

● Creative Management

o Work with commercial and corporate strategists to create, plan and deliver an integrated

strategic vision that includes everything from logos all the way down to the company’s media

outreach campaigns.

o Design and develop all branding materials as well as product related creative elements.

● Campaign Management

o Launch campaigns to reach out to prospects, customers, distributors and/or the community.

o Achieve the desired reach and conversion ratios while maintaining high return on

advertising spend.

o Create an overarching image that represents the company in a positive light.

Requirements

Competencies:

● Fashionably Creative

● Highly Resourceful

● Energetic

● Good with people

● Result Driven

Qualifications:

● 5-8 Years experience in marketing luxury consumer products in the MENA region

● Experienced in brand building

● Highly experienced in Digital Marketing & E-Commerce

● Basic understanding of Adobe Suite