Mgr, General & Head of Growth-101689

JOB PURPOSE

The General Manager & Head of Growth serves as the senior operating leader responsible for translating Ethos Intelligence's mission and product into measurable market traction. Reporting to and working closely with the founders, this leader owns the company's commercial and operating plan, including go-to-market execution, customer acquisition, implementation, customer success, marketing, growth strategy, and company operating cadence. This role also serves as the executive owner of Ethos's external commercialization presence, ensuring that market-facing messaging, brand expression, launch communications, and distribution channels are aligned to the company's growth goals and strategic positioning.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Own the company operating cadence across commercial and customer-facing functions.
• Run weekly, monthly, and quarterly business reviews around growth, customer health, implementation progress, and launch readiness.
• Ensure clear priorities, accountability, and execution discipline across teams.
• Coordinate effectively with product and engineering leadership to align commercial needs with development priorities.
• Help the company mature from founder-led execution into a durable operating system.
• Serve as the senior coordinating owner for customer-facing commercialization efforts across sales, marketing, PR, and implementation.
• Own the growth plan across acquisition, activation, adoption, retention, and expansion.
• Build and refine the go-to-market strategy across target customer segments.
• Establish pricing, packaging, pipeline discipline, and growth KPIs.
• Develop repeatable customer acquisition and expansion motions across direct, partner, and self-serve channels as appropriate.
• Stand up and manage the sales operating system, including pipeline management, forecasting, CRM discipline, and sales process.
• Recruit, lead, and develop early sales talent and external commercial resources.
• Improve conversion from interest to implementation through better qualification, messaging, and follow-through.
• Help define market sequencing, ideal customer profiles, and new channels that accelerate adoption.
• Build scalable onboarding, implementation, and activation systems.
• Ensure customers are successfully deployed and supported.
• Create a customer success function that drives adoption, satisfaction, retention, and expansion.
• Translate customer complaints, questions, and usage patterns into operational and product improvements.
• Establish support workflows, escalation pathways, and service expectations.
• Lead the commercialization side of marketing in close coordination with internal and external partners.
• Own the company's market-facing messaging and ensure that external communications are aligned to growth goals, customer needs, and strategic positioning.
• Ensure brand, PR, content, campaigns, social media, website messaging, and demand generation are coordinated and consistent across channels.
• Help sharpen product positioning, category messaging, and customer-facing narratives.
• Oversee launch communications, external announcements, and key go-to-market materials to ensure strong market clarity and message discipline.
• Build a demand-generation engine that supports customer acquisition, usage, and expansion.

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

SKILLS AND KNOWLEDGE

1. Deep knowledge of SaaS growth, commercialization, and go-to-market execution.
2. Strong understanding of customer acquisition, activation, adoption, retention, and expansion models.
3. Knowledge of sales operating systems, including CRM discipline, pipeline management, and forecasting.
4. Knowledge of implementation, onboarding, customer success, and support design.
5. Ability to align sales, marketing, PR, implementation, and customer success into one coordinated commercial system.
6. Knowledge of pricing, packaging, and growth KPI development.
7. Strong understanding of brand positioning, external messaging, and demand generation.
8. Ability to work effectively with founders, product leadership, and engineering leadership.
9. Strong organizational leadership, communication, and decision-making skills.
10. Ability to operate effectively in a fast-moving, ambiguous, high-accountability environment.
11. Preferred knowledge of edtech, K-12, school-facing software, or similarly trust-heavy and regulated markets.
12. Proven ability to lead and integrate cross-functional teams across sales, customer success, implementation, and marketing to drive sustainable growth and operational excellence.

EDUCATION AND CERTIFICATIONS

• Bachelor's degree preferred, ideally in Business Administration, Economics, Finance, Marketing, Management, or a related field.
• MBA or other advanced business degree preferred.
• Equivalent combination of education, leadership experience, and demonstrated business results will be considered.

JOB REQUIREMENTS

• Minimum 5 years of leadership experience in SaaS growth, go-to-market strategy, commercialization, or general management roles.
• Minimum 7 years of experience leading cross-functional commercial teams, including sales, customer success, implementation, and marketing.
• Track record of building or scaling a repeatable growth engine in an early-stage or growth-stage company.
• Experience leading across sales, customer success, implementation, and marketing.
• Strong understanding of commercialization in complex customer environments.
• Demonstrated ability to hire, manage, and align cross-functional teams.
• Comfort working closely with founders and operating with high accountability in a fast-moving environment.
• Experience in edtech, K--12, or school-facing software strongly preferred.
• Experience with adoption-led or product-led growth motions strongly preferred.
• Experience in markets where trust, compliance, safety, or public scrutiny matter strongly preferred.
• Familiarity with customer segments such as charter networks, private schools, school systems, or education organizations preferred.
• Experience helping position a company for strategic investment, partnership, or acquisition preferred.

WORK ENVIRONMENT

While performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter:

• Usual office working conditions.

PHYSICAL DEMANDS

• No physical exertion required.
• Travel within or outside of state.
• Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects.

TERMS OF EMPLOYMENT

Salary and benefits shall be paid consistent with RDI Education salary and benefit policy. Length of the work year and hours of employment shall be those established by RDI Education.

FLSA OVERTIME CATEGORY

Job is exempt from the overtime provisions of the Fair Labor Standards Act.

EVALUATION

Performance will be evaluated in accordance with RDI Education policy.

DECLARATION

The Human Resources Department retains the sole right and discretion to make changes to this job description. Any employee making changes unauthorized by Human Resources Department will be subject to disciplinary action up to and including termination.