Operations Manager – Lead Generation

Monthly Target
25 Qualified Appointments per Month

Job Overview
We are looking for an experienced and result-oriented Operations Manager – Lead Generation to manage and drive our outbound lead generation operations across the US and European markets.

The ideal candidate should have strong hands-on experience in LinkedIn outreach, email marketing, and cold calling, along with the ability to manage a team, monitor campaign performance, and consistently deliver qualified appointments.

Key Responsibilities

1. Lead Generation Operations
* Manage end-to-end outbound lead generation campaigns for US and European markets.
* Develop and execute strategies across LinkedIn, email outreach, and cold calling.
* Ensure campaigns are aligned with the client’s ICP, target job titles, company size, industry and geography.
* Continuously test and optimize messaging, scripts and outreach strategies.

2. Appointment Generation
* Own the monthly target of 25 qualified appointments.
* Monitor appointments booked, confirmed, held, rescheduled and no-show.
* Ensure appointments meet the agreed qualification criteria before being delivered to clients.
* Follow up on no-shows and coordinate rescheduling where required.

3. LinkedIn Outreach
* Strong hands-on experience with LinkedIn and Sales Navigator.
* Build targeted prospect lists based on client ICPs.
* Manage connection requests, follow-ups and personalized messaging.
* Monitor acceptance, response and conversion rates.
* Maintain LinkedIn account health and outreach quality.

4. Email Campaigns
* Plan and manage B2B cold email campaigns targeting US and European prospects.
* Build and validate prospect databases.
* Develop effective email sequences and follow-ups.
* Monitor open rates, reply rates, positive responses and meetings booked.
* Manage email domains, deliverability and campaign performance.

5. Cold Calling
* Strong experience managing and executing B2B cold-calling campaigns.
* Train and monitor callers on scripts, objection handling and qualification.
* Track call activity, connect rates, conversations and appointments.
* Continuously improve calling strategies based on campaign results.

6. Team Management
* Manage SDRs, callers and lead generation executives.
* Set daily, weekly and monthly targets.
* Monitor individual and team performance.
* Conduct regular performance reviews and coaching.
* Identify performance gaps and implement corrective actions.

7. Reporting & Analytics
* Maintain daily and weekly campaign performance reports.
* Track KPIs including:
* Calls made
* Conversations
* LinkedIn connections
* LinkedIn replies
* Emails sent
* Positive responses
* Appointments booked
* Held appointments
* No-shows
* Conversion rates
* Present performance reports and improvement plans to management.

8. Client & Campaign Coordination
* Understand client requirements and ICP before campaign launch.
* Coordinate with clients regarding appointment availability and meeting invites.
* Collect client feedback and improve campaign performance accordingly.
* Ensure all campaigns are delivered within agreed timelines.

Required Skills
* Strong LinkedIn / Sales Navigator experience
* Strong B2B cold email experience
* Strong B2B cold-calling experience
* Experience targeting USA and European markets
* Excellent understanding of outbound sales and lead generation
* Strong team management and leadership skills
* Excellent communication and negotiation skills
* Ability to analyze campaign data and improve conversion rates
* Strong understanding of CRM, dialers, email outreach and sales automation tools
* Target-oriented and comfortable working with monthly KPIs

Experience
3–5+ years of experience in B2B lead generation, outbound sales, SDR management or inside sales, preferably with experience managing US/European campaigns.

Success Measure
The Operations Manager will be primarily responsible for achieving:
25 qualified appointments per month
while maintaining strong lead quality, appointment show-up rates, team productivity and client satisfaction.

Plus performance-based incentives

Location: Remote - Chennai, Tamil Nadu, India

Skills required for this job:

• B2B marketing
• Cold calling
• LinkedIn Sales Navigator
• Operations management
• Team management