Paid Media Buyer

As a Paid Media Buyer, you will be responsible for developing, implementing, and managing paid media strategies that drive high-quality traffic and conversions for our DTC ecommerce clients. You will leverage your expertise in various paid media channels–including both search and social–to create and execute data-driven campaigns that align with our clients’ business objectives. Your role will involve strategic planning, performance analysis, and collaboration with cross-functional teams to ensure the success of our clients' digital marketing initiatives.

This is a fully remote position. Must be willing to work MST hours.

Responsibilities:

• Develop and implement comprehensive paid media strategies for DTC ecommerce brands across multiple platforms (e.g., Google Ads, Facebook/Meta Ads, Instagram Ads, TikTok Ads, etc.).

• Strategize on and manage high-impact ad campaigns that drive customer acquisition, engagement, and retention.

• Conduct market research and competitive analysis to identify new advertising opportunities and industry trends.

• Monitor ad performance and adjust campaigns accordingly to improve conversion rates and ROI.

• Monitor and analyze campaign performance, providing actionable insights and recommendations to improve ROI and achieve client goals.

• Present and discuss performance reports and strategic recommendations to clients and internal teams.

• Utilize analytics tools (e.g., Google Analytics, Facebook Insights, etc.) to track key metrics and identify trends.

• Serve as the main point of contact for clients regarding paid media strategy and execution.

• Understand clients’ business objectives, challenges, and industry trends to tailor strategies that meet their needs.

• Build and maintain strong client relationships, ensuring high levels of satisfaction and retention.

• Work closely with Account Managers as well as creative, content, and design teams to develop compelling ad creatives and messaging.

• Collaborate with data analysts and developers to ensure accurate tracking and reporting of campaign performance.

• Stay informed about industry trends, emerging technologies, and best practices to drive innovation and stay ahead of the competition.

• Oversee paid media budgets, ensuring optimal allocation and spend efficiency.

• Provide recommendations for budget adjustments based on performance and business needs.

Skills & Qualifications:

• 5+ years of experience in paid media strategy and execution, with a focus on Direct to Consumer ecommerce brands.

• Proven track record of managing and optimizing successful paid media campaigns across various digital platforms.

• Strong analytical skills to interpret data and adjust strategies accordingly.

• Creative thinking and problem-solving skills to develop unique and effective ad campaigns.

• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

• Expert level proficiency in using paid media tools and platforms (e.g., Google Ads, Facebook Ads Manager, TikTok Ads Manager, etc.).

• Excellent communication and presentation skills, with the ability to convey complex information clearly and effectively.

• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

• Strong problem-solving skills and a proactive, results-oriented mindset.

• Must be an outstanding, proactive, responsive communicator!

• Excellent written and verbal communication skills in English.

• Strong attention to detail and ability to meet tight deadlines.