Performance Manager - Global Marketing - Paid Search & Social - Industrial Technology Manufacturer
Options Executive Search Performance Manager - Global Marketing - Paid Search & Social - Industrial Technology Manufacturer
Description
About the Role:
Drive and coordinate search-driven performance marketing activities across 47 international subsidiaries as a central expert and advisor for SEA and Social Ads.
Key Responsibilities:
- Develop and implement the global performance marketing strategy
- Coordinate and steer search engine advertising activities across all country organizations
- Define and monitor global KPIs (CPL, ROAS, conversion rate, lead quality)
- Advise subsidiaries on budget planning, forecasting, and performance targets
- Conduct regular performance reviews and identify optimization measures
- Establish a structured test-and-learn approach including A/B testing
- Identify and scale lead generation best practices across markets