Performance Marketing Associate

We are looking for a results-driven professional to manage and optimize our paid advertising campaigns across Google Ads and Meta (Facebook and Instagram) platforms. The ideal candidate should have hands-on experience in running performance marketing campaigns, analyzing data, and achieving measurable growth in leads, traffic, and ROI.

Responsibilities:

• Plan, create, and execute paid campaigns across Google Search, Display, YouTube, Facebook, and Instagram.
• Conduct keyword research, ad copy creation, and A/B testing to optimize campaign performance.
• Manage campaign budgets, monitor ROI, and track KPIs to ensure optimal performance.
• Analyze data and prepare performance reports with actionable insights.
• Collaborate with design and content teams to ensure high-quality ad creatives.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Optimize landing pages and conversion funnels to improve campaign results.
• Work on retargeting, audience segmentation, and lead nurturing strategies.