Principal, Marketing Analytics
- Analyze B2B funnel and identify friction points
- Architect attribution frameworks
- Build predictive LTV and churn models
- Ensure marketing data integrity single source of truth
- Establish brand and organic measurement standards
- Integrate CRM data and marketing automation systems
- Maintain production data models in dbt
- Optimize Snowflake environments
- Optimize budget allocation and ROI expectations
- Own long term marketing data ecosystem vision
- Quantify share of voice and brand sentiment
- Standardize AI and automation for marketing analytics
Perks/Benefits:
- Async communication
- Flexible paid time off
- Flexible working hours
- Home office budget
- IT equipment
- Learning and wellness budget
- Mental health support services
- Paid parental leave
- Stock options
- Work from anywhere