Principal, Marketing Analytics

- Analyze B2B funnel and identify friction points - Architect attribution frameworks - Build predictive LTV and churn models - Ensure marketing data integrity single source of truth - Establish brand and organic measurement standards - Integrate CRM data and marketing automation systems - Maintain production data models in dbt - Optimize Snowflake environments - Optimize budget allocation and ROI expectations - Own long term marketing data ecosystem vision - Quantify share of voice and brand sentiment - Standardize AI and automation for marketing analytics Perks/Benefits: - Async communication - Flexible paid time off - Flexible working hours - Home office budget - IT equipment - Learning and wellness budget - Mental health support services - Paid parental leave - Stock options - Work from anywhere