Principal Product Marketing Manager Platform
You will lead product marketing for the Agentic Security Platform, including posture management, APIs, integrations, and cross-product offerings. You will develop go-to-market strategy, positioning, messaging, launch plans, content, sales enablement, and technical partner marketing. You will translate AI capabilities, automated workflows, and posture insights into clear, outcomes-focused stories for partners and security buyers. You will work with Product Management, Marketing, Sales, and Security teams to drive awareness, pipeline, and platform adoption.
Responsibilities
- Develop, deliver, and evolve the go-to-market strategy for the Agentic Security Platform and posture management offerings.
- Develop platform positioning, messaging, narratives, value propositions, content, and campaign support.
- Plan and launch platform capabilities, agentic security workflows, APIs, and cross-product releases.
- Equip Sales and Partner teams with training, tools, and programs that drive pipeline, conversion, and adoption.
- Partner with Demand Generation, Brand, and Growth Marketing to develop demand-generation strategy and programs.
- Lead go-to-market activities with technology partners for integrations.
- Communicate the value of integrations, APIs, and shared data for agentic security workflows and posture management.
- Translate AI capabilities, automated workflows, and posture insights into outcomes-focused stories for MSPs, resellers, and security buyers.
Requirements
- 5+ years of product marketing experience in cybersecurity.
- Knowledge of the cybersecurity industry, threat actor tradecraft, and tools.
- Experience marketing a multi-product cybersecurity or AI-driven security platform and its technical capabilities.
- Experience positioning and launching AI-powered or agentic security features and workflows.
- Experience translating AI capabilities into customer value with data science, AI, or product teams.
- Experience creating positioning, messaging, assets, and supporting campaigns.
- Experience leading integration and technology partner product marketing involving APIs, data sharing, and workflows.
- Spoken and written communication skills for explaining complex technical concepts.
- Experience collaborating with Brand, Design, Web, and Content teams.
- Experience using GenAI tools and AI-assisted workflows in product marketing.
- Experience creating and delivering persuasive presentations.
- Experience with MSP or enterprise go-to-market strategies and offerings.
- Experience with resellers and VARs is desirable.
Benefits
- 100% remote work environment
- Paid time off, including vacation, sick time, and paid holidays
- 12 weeks of paid parental leave
- Medical, dental, and vision benefits
- 401(k) with a 5% contribution regardless of employee contribution
- Life and disability insurance
- Stock options for full-time employees
- One-time $500 home-office reimbursement
- Annual education and professional-development allowance
- $75 USD monthly digital reimbursement
- Access to the BetterUp coaching platform