Product Marketing Lead

Introduction:
https://r3.com/
R3 is a leading provider of enterprise technology and services that enable the secure exchange of value in regulated industries where trust is critical.

#Full·Time #Onsite #London
Compensation: Negotiable

Requirements:
1️⃣ 6+ years in marketing, mostly in product marketing, with at least 2 years in crypto or DeFi.
2️⃣ Experience at an institutional crypto or DeFi company, or at a leading protocol, exchange or CeFi platform.
3️⃣ A track record of launches you owned end to end, and positioning that measurably moved adoption or revenue.
4️⃣ Hands-on growth experience with partner, affiliate, referral or loyalty programmes, measured with onchain and funnel data.
5️⃣ Experience marketing permissioned and permissionless products onchain. You know what eligibility rules, geo-fencing and approved-language constraints mean for copy and campaigns.
6️⃣ Fast, clear writing. You can turn complex financial and technical detail into narratives that work for whales, DeFi teams and institutions.
7️⃣ Ownership of outcomes rather than tasks, and the judgement to act on partial information during a fast-moving launch.

Nice to have:
1️⃣ Background in institutional crypto, RWAs, tokenisation, or onchain credit and yield.
2️⃣ Experience in the Solana ecosystem.
3️⃣ A network among DeFi protocols, KOLs, allocators or crypto media.
4️⃣ Fluency with Dune, Mixpanel or Amplitude, and a CRM such as Dynamics, HubSpot or Salesforce.
5️⃣ Experience managing agencies or building automated, AI-assisted content workflows.

Apply:
https://careers.r3.com/jobs/8554309-product-marketing-lead

More Info: https://www.dejob.ai/jobDetail?id=7506