Product Owner & Launch Lead
Posted Updated
Summary
Leads the ground-up launch of an EdTech test-prep pilot (PAES/Saber 11) in Chile and Colombia: competitor research, recruiting and training local teachers, testing lean MVP funnels (Zoom, WhatsApp, Google Sheets), and feeding user insights to the central R&D team. Remote-first, with a path to Country Manager (LatAm).
- Conduct Direct Competitor Analysis (Secret Buyer): Enroll in and experience top competitor courses (Preuniversitarios in Chile/Colombia) to analyze their pricing, scripts, sales funnels, and value propositions. Build the Local Teacher Network: Build a talent network of potential tutors for PAES / Saber 11 prep and engage in active dialogues.
- Secure a partnership with 1 lead teacher in month one to launch the pilot. Once the hypothesis is validated after 3 months, recruit the remaining full team of educators to cover all exam subjects completely.
- Drive Teacher-Led Growth: Train teachers on our methodology, prepare them for live webinars, and guide them in generating engaging conversion content.
- Test the MVP and Funnel: Collaborate with our central team to launch localized landing pages and manage lean operations (Zoom classes, WhatsApp warm-up groups, Google Sheets tracking).
- Gather User Insights: Conduct structured interviews with customers (parents and students) to collect qualitative feedback and feed product requirements directly to our central R&D team.
- Establish Initial Operations: Identify and integrate accessible local payment methods, including installment plan structures (cuotas).
- Have hands-on experience in the EdTech or Test-Prep ecosystem in LatAm (Chile: PAES/DEMRE; Colombia: Saber 11/ICFES).
- Possess an entrepreneurial, hands-on mindset: comfortable conducting field research, attending local events, engaging competitors, and recruiting top teaching talent directly.
- Understand Teacher-Led Growth: skilled at mentoring educators to act as brand ambassadors and conversion drivers.
- Are fluent in Spanish with a deep understanding of LatAm business culture and consumer behavior.
- Thrive in early-stage environments: capable of launching operations using lean systems (Zoom, WhatsApp, Google Sheets) before full platform automation.
- Full autonomy and a dedicated budget for market research, testing, and initial hiring.
- A direct path to the Country Manager (LatAm) position upon successful pilot validation.
- Strong backing from ExamHub’s central R&D team (we handle performance marketing, lead generation, and platform infrastructure).
- Remote-first working environment with a flexible schedule.
- Unlimited days-off and sick leave policy.
- Competitive compensation package + stock option opportunity for long-term impact.
