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Palm Beach Atlantic University

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Public Relations Coordinator

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SUMMARY

In support of the university’s mission and objectives, the Public Relations Coordinator plays a key role in supporting the university’s internal and external communications strategy. This position provides administrative support to the public relations team and assists with writing and communication efforts that promote the university’s mission, initiatives, and brand.

Writing & Editorial Support

  • Drafts news stories, blog posts, press releases, and other content for internal and external audiences.
  • Assists in developing written materials for university leaders, including remarks, correspondence, and talking points.
  • Edits and proofreads copy for consistency, clarity, and alignment with university messaging.
  • Supports the development of institutional publications and marketing materials.

Project & Administrative Support

  • Maintains editorial calendars and supports content planning in coordination within the Public Relations team.
  • Assists in preparing materials for media distribution and supports coordination of media requests.
  • Organizes content and logistics for interviews, media events, and communication campaigns.
  • Assists with onsite media management for on-campus events, interviews, and other campus visits.
  • Monitors media coverage and assists with tracking related metrics and trends.
  • Assists in coordinating tasks for student writers, including proofreading submissions and tracking progress.
  • Participates in cross-functional meetings, takes notes, creates action items, and collaborates with key stakeholders.

Digital & Social Media Support

  • Supports scheduling and drafting of executive social media posts and institutional announcements.
  • Manages the scheduling and upload of articles to the University’s news webpage.
  • Monitors engagement and performance on select platforms to inform content planning and providing feedback to leadership to increase overall effectiveness.
  • Assists in updating the university’s news webpage and ensuring content remains current and accurate.
  • Other duties as assigned.
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