Sales Manager – Displays & IT Hardware

Our client is an IT distributor operating across Africa and the Middle East, providing technology products, solutions, and support to businesses and partners.They are currently seeking a Sales Manager – Displays & IT Hardware to drive business development, grow revenue, and strengthen relationships with corporate customers, resellers, and channel partners.

• Develop and execute sales strategies to achieve revenue targets.
  
• Identify new business opportunities across corporate, enterprise, government, education, and SME sectors.
  
• Drive the full sales cycle, from lead generation and prospecting to negotiation and closing.
  
• Sell monitors, professional displays, enterprise displays, interactive displays, digital signage, and related IT hardware.
  
• Develop and maintain relationships with corporate customers, IT resellers, dealers, distributors, and system integrators.
  
• Identify opportunities for bulk hardware deployments, equipment upgrades, and corporate refresh projects.
  
• Monitor competitor products, pricing, and market trends to improve sales performance.
  
• Prepare quotations, commercial proposals, and tender submissions.
  
• Manage key accounts, maintain accurate sales forecasts, and provide regular performance reports.
  
• Identify cross-selling and upselling opportunities and ensure customer retention.
  

• Minimum of 5 years’ proven B2B sales experience in IT hardware, monitors, displays, or related technology products.
  
• Demonstrable experience selling monitors and display products.
  
• Experience selling Lenovo and/or Samsung monitors and displays is highly preferred.
  
• Experience with brands such as HP, Dell, LG, Philips, ASUS, Acer, ViewSonic, or BenQ is an advantage.
  
• Proven ability to meet or exceed sales targets.
  
• Existing relationships with corporate customers, resellers, dealers, and system integrators.
  
• Experience in channel sales, distributor management, enterprise sales, or project and tender sales.
  
• Strong understanding of IT hardware products, competitive positioning, and customer requirements.
  
• Excellent communication, negotiation, presentation, and relationship management skills.
  
• Ability to manage a sales pipeline and work independently to achieve business objectives.
  

Key Skills

• Business Development and Lead Generation
  
• B2B and Enterprise Sales
  
• IT Hardware and Display Sales
  
• Channel and Reseller Management
  
• Account Management
  
• Negotiation and Closing
  
• Project and Tender Sales
  
• Sales Forecasting and Pipeline Management
  
• Competitive Analysis
  
• Customer Relationship Management
  

• Competitive salary and performance-based commission.
  
• Vendor training and product certification opportunities.
  
• Career growth and professional development.
  
• Access to enterprise customers and strategic business opportunities.