Sales Operations Specialist
About the Role
We are seeking a highly organized and results-driven Email Marketing & Sales Process Specialist to support our U.S.-focused sales operations. This role is responsible for driving outbound lead generation, managing email marketing campaigns, nurturing prospects through multi-touch outreach sequences, and maintaining end-to-end CRM accuracy.
The ideal candidate has hands-on experience with lead research, email outreach, CRM administration, and sales process management. You will play a critical role in ensuring a consistent pipeline of qualified prospects, supporting SDRs and Account Executives with actionable lead intelligence, and optimizing outreach performance through data-driven decision-making.
This position requires strong analytical skills, attention to detail, experience with modern lead generation tools, and the ability to manage high-volume sales operations while maintaining excellent data quality.
Key Responsibilities
Lead Generation & Prospect Research
Research and source qualified U.S.-based prospects that align with the company's Ideal Customer Profile (ICP).
Generate and maintain a consistent pipeline of high-quality leads for outbound sales activities.
Utilize tools such as Apollo, LinkedIn Sales Navigator, Clay, ZoomInfo, or similar platforms for prospecting and enrichment.
Gather and verify decision-maker information, company details, hiring signals, and business intelligence.
Enrich lead records with relevant firmographic and demographic data.
Validate lead quality and accuracy prior to distribution to SDRs and Account Executives.
Support sales representatives by providing prospect insights to improve outreach personalization.
Email Marketing & Lead Nurturing
Build, launch, and manage outbound email marketing campaigns targeting U.S.-based businesses.
Develop and execute multi-step email nurture sequences including introduction emails, follow-ups, case studies, and re-engagement campaigns.
Personalize messaging to improve engagement and response rates.
Monitor campaign performance including open rates, click-through rates, reply rates, and conversion metrics.
Conduct A/B testing for subject lines, email copy, audience segmentation, and send times.
Surface highly engaged prospects and marketing-qualified leads to the sales team.
Maintain email database hygiene by removing invalid, bounced, or unsubscribed contacts.
Manage email deliverability, sender reputation, domain health, and inbox placement performance.
CRM & Sales Process Management
Own the end-to-end management of leads within the CRM platform.
Maintain accurate lead records, activities, ownership assignments, and sales stages.
Upload, segment, assign, and distribute prospect lists based on campaigns and SDR territories.
Review and route inbound leads according to established response-time SLAs.
Ensure CRM data integrity by eliminating duplicates and correcting inaccurate information.
Track lead progression through the sales funnel and maintain pipeline hygiene.
Generate daily priority prospect lists based on engagement signals and sales readiness.
Utilize CRM insights and AI-assisted tools to prioritize outreach opportunities.
Collaborate with Sales, Operations, and Marketing teams to improve lead management workflows and operational efficiency.
Reporting & Performance Tracking
Prepare weekly and monthly reports on lead generation, campaign performance, and pipeline activity.
Analyze outreach metrics and identify opportunities for process improvement.
Monitor KPIs related to lead quality, engagement, deliverability, and revenue contribution.
Provide actionable recommendations to improve campaign effectiveness and sales outcomes.
Support leadership with accurate reporting and forecasting data.
Requirements
Minimum 3 years of experience in Lead Generation, Sales Development Support, Email Marketing, CRM Administration, or a related role.
Proven experience sourcing and managing U.S.-based B2B prospect lists.
Hands-on experience with lead generation and enrichment platforms such as Apollo, LinkedIn Sales Navigator, Clay, ZoomInfo, or similar tools.
Experience managing outbound email campaigns through platforms such as Instantly, Lemlist, Smartlead, Mailshake, or equivalent.
Strong CRM experience using platforms such as HubSpot, Close, Salesforce, Pipedrive, or similar systems.
Understanding of email deliverability best practices, domain reputation, and email warm-up processes.
Strong proficiency in Google Sheets and Microsoft Excel for data management and reporting.
Excellent written English communication skills with the ability to create professional outreach messaging.
Strong organizational skills and exceptional attention to detail.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Self-motivated with the ability to work independently and collaboratively.
Preferred Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience supporting outbound sales teams targeting the U.S. market.
Experience in B2B staffing, recruitment, outsourcing, or professional services industries.
Familiarity with sales automation, workflow automation, and AI-assisted prospecting tools.
Experience building ICP frameworks and developing account segmentation strategies.
Knowledge of sales funnels, revenue operations, and pipeline management best practices.
What You'll Need to Succeed
Lead Generation
Prospect Research
U.S. Market Prospecting
Email Marketing
Email Nurturing
Cold Email Outreach
CRM Management
Pipeline Management
Sales Operations
Data Analysis
Campaign Optimization
LinkedIn Sales Navigator
HubSpot / Close CRM
Email Deliverability
Reporting & Analytics
Attention to Detail
Communication Skills
Time Management
Cross-Functional Collaboration