Search Engine Optimization (SEO) Specialist
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Description
- Driving relevant traffic and leads for our clients by performing keyword research, competitive analysis and executing content optimization and link building strategies.
- Creating and executing search engine optimization strategies for multiple clients that align with their business goals.
- Measuring results of your strategies with tools like Google Analytics, Google Search Console and other 3rd party SEO tools.
- Monitoring and reporting performance of traffic, rankings, conversions and other trends to our clients through email, phone calls and in-person meetings.
- Thinking creatively with your team to come up with SEO strategies that are aligned with your client’s business goals.
- Creating and executing search engine optimization strategies for multiple clients that align with their business goals.
- Develop inbound marketing strategies and work with copywriters to create blog entries, social media posts and premium content aimed at driving traffic, lead generation, online visibility, and user engagement.
- Become the lead point of contact and trusted advisor for all matters specific to assigned clients’ marketing needs.
- Track, report and analyze key account metrics weekly, monthly and quarterly. Generate Data Studio reports and turn into actionable insights that will accelerate performance.
- Bachelor’s degree or equivalent experience.
- High attention to detail and the ability to set and hit project deadlines.
- Experience with main SEO tools.
- Good communication skills (both for technical and non technical audiences).
- Practice in Excel for marketing purposes (pivot tables, vlookups, basic modeling).
- Basic understanding of growth marketing, digital media and data anlysis.
- Basic understanding of HTML, CSS & JS.