Senior Business Development Manager - New Vertical
About the Role
We are looking for a commercially driven Senior Business Development Manager to build and own a high-quality pipeline of enterprise and multi-location clients for our loyalty and customer engagement platform.
With 6–8+ years in enterprise business development, you will be responsible for sourcing, engaging, and progressing new business opportunities with senior stakeholders across target industries. You will lead front-end deal development—from outbound prospecting and discovery through to shaping solutions and advancing opportunities toward close.
This is a high-impact, revenue-focused role working closely with the founder and leadership team. You will play a critical role in driving new business growth and establishing a strong foundation for scalable revenue.
What You’ll Do
● Enterprise Pipeline Development
Own end-to-end pipeline generation by identifying, targeting, and engaging enterprise and multi-location businesses (F&B groups, retail chains, malls, property developers). Build a consistent pipeline of qualified opportunities.
● New Business Acquisition
Drive outbound prospecting across multiple channels (LinkedIn, email, calls, events) to secure meetings with senior decision-makers (CMO, Head of Marketing, Digital, Operations).
● Discovery & Commercial Qualification
Lead structured discovery conversations to uncover business needs across customer retention, loyalty, CRM, and revenue growth. Qualify opportunities based on commercial potential and strategic fit.
● Solution Development & Deal Progression
Work closely with leadership to shape tailored solutions aligned to client objectives. Position our platform effectively and progress opportunities through the sales funnel toward close.
● Stakeholder Management
Navigate complex buying groups and build relationships with multiple stakeholders to drive consensus and momentum.
● Market & Vertical Strategy
Identify high-value verticals and emerging opportunities. Provide insights on market trends, competitive positioning, and go-to-market strategy.
● Pipeline Management & Forecasting
Maintain accurate CRM data, track pipeline health, and manage deal progression with discipline and accountability.
Tools and Frameworks
- CRM: HubSpot, Salesforce, Pipedrive
- Prospecting: LinkedIn Sales Navigator, Apollo, ZoomInfo
- Communication: Slack, Google Meet, Zoom
- Documentation: Notion, Google Workspace
- Methodologies: Account-Based Selling, Consultative Sales, Enterprise Pipeline Management
Qualifications
- 6–8+ years in business development or enterprise sales, ideally in SaaS, fintech, or digital platforms
- Proven track record of generating pipeline and closing or progressing enterprise deals
- Strong experience engaging senior stakeholders in complex organizations
- Skilled in consultative selling, discovery, and commercial positioning
- Demonstrated ability to build pipeline from scratch through outbound efforts
- Excellent communication, negotiation, and stakeholder management skills
- Highly self-driven with a strong sense of ownership and accountability for results
- Disciplined in CRM usage, pipeline tracking, and follow-through
Good to Have
- Experience in loyalty programs, CRM, customer engagement, or marketing technology
- Background working with F&B, retail, malls, or property developers
- Familiarity with SaaS + custom solution selling models
- Understanding of customer lifecycle, retention strategies, and campaign mechanics
- Existing network in enterprise or mid-to-large business ecosystems