Senior Content Marketing Specialist
You will take strategic briefs from the product marketing team and produce polished, persuasive content that resonates equally with a CFO evaluating enterprise software and a finance professional assessing technical capabilities. Every piece you create needs to be defensible, accurate and useful, spanning campaign content, long-form thought leadership, SEO-optimized solution pages, customer case studies and product launch collateral.
Responsibilities
- Write multiple pieces of content per week across formats: multi-touch email campaigns, landing pages, long-form thought leadership, ebooks, solution guides, case studies and product launch materials.
- Develop SEO-optimized content including keyword-targeted solution pages, blog posts aligned to search intent, and on-page metadata.
- Translate complex product and technical documentation into clear, business-value narratives for C-level and practitioner audiences.
- Collaborate with product marketing managers to internalize positioning, messaging and campaign objectives before writing.
- Build and maintain customer proof content: case studies, quote libraries and success story assets for sales enablement.
- Partner with demand generation on content performance, A/B testing and conversion optimization.
- Maintain brand voice consistency and edit content based on stakeholder feedback across a high-volume, fast-moving pipeline.
Requirements
- 5+ years writing B2B SaaS content in fintech, financial services, ERP or enterprise software.
- A portfolio demonstrating range across campaign copy, long-form content, customer stories and technical product content.
- Demonstrated ability to write credibly for senior finance and accounting audiences, with an understanding of how enterprise buying decisions get made.
- Experience with SEO content strategy: keyword research, on-page optimization and search intent mapping.
- Outstanding command of AP Style, with meticulous attention to accuracy, grammar and brand consistency.
- Ability to manage 10-15 content projects simultaneously without sacrificing quality.
- Comfort learning complex technical topics quickly and synthesizing source material into clear narratives with minimal hand-holding.
Benefits
- Professional development budget
- Flexible in-office collaboration schedule
- Bi-weekly all-company meeting
- Team offsites, team bonding activities, happy hours
- Competitive bonuses and equity
- Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy
- Industry-leading parental leave policies and family planning benefits
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and fun events