Senior Copywriter

• Develop creative and innovative content for social media platforms, performance marketing campaigns, and other digital channels to drive engagement and conversion.
  
• Create captivating in-app content such as home banners, promotional offers, push notifications, and newsletters to enhance user experience and drive user engagement.
  
• Work closely with the product team to translate content and ensure consistency across different languages versions of the app or platform.
  
• Keep abreast of industry trends, emerging platforms, and best practices in digital content creation to continuously improve content strategies and stay ahead of the competition.
  
• Collaborate with cross-functional teams including marketing, design, and product to align content strategies with overall business objectives.
  
• Monitor and analyse the performance of digital content, identify areas for improvement, and implement optimization strategies to enhance content effectiveness and achieve campaign objectives.
  
• Ensure all content meets brand guidelines, quality standards, and regulatory requirements.
  

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
  
• Proven experience as a Copywriter or similar role in digital marketing.
  
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
  
• Strong understanding of digital marketing principles and best practices.
  
• Proficiency in content management systems, social media platforms, and analytics tools.
  
• Ability to work effectively in a fast-paced environment, prioritise tasks, and meet deadlines.
  
• Creative thinker with a passion for storytelling and a drive for innovation.
  
• Strong communication and collaboration skills with the ability to work cross-functionally.