Senior Marketing Manager - Consumer Healthcare

Role Title : Sr Marketing Manager

Reporting to : Category Director

Location : Mumbai

Stakeholders : Internal: Cross-Functional Teams. External: Marketing Agencies.

Areas of Responsibility:

- Brand Management of the given product category.

- Working with Key stakeholders to drive execution of Marketing Plans.

- Responsible for the delivery of the Top Line and Bottom Line of the Brand.

- Handling the P&L for the brand independently.

- Responsible for BTL & ATL activation and spends.

- Responsible for New Product Development, Product Launch - Create new ideas, concepts that can be validated by consumer research for entry into the NPD pipeline.

- Responsible for Designing & Execution of Brand collaterals.

- Responsible for Conceptualization & Execution of Campaigns - Work with creative and digital agency partners to drive effective and cost optimized marketing communication. Drive thought leadership and execution rigor to drive output with maximum agility.

- Responsible for managing Marketing Budgets - Driving marketing hygiene around tracking, reporting and control of marketing spends.

- Responsible for handling and building E-Comm channel which would be one of the priorities.

External Liaising:

- Liaising with Media, Market research, Creative, PR & Activation Agencies.

Internal Liaising:

- Working closely with Sales, R&D & Supply chain for new product development, Brand launches, activations and GTM.