Senior Brand Manager - D2C

Role Overview:

Our client is looking for a senior Brand Manager to own the end-to-end brand strategy while working closely with performance marketing, creative, content, product, and e-commerce teams. The ideal candidate should have hands-on experience in scaling brands through Meta, Google, and other paid media platforms while ensuring brand consistency across all consumer touchpoints.

Key Responsibilities:

- Own the overall brand strategy, positioning, and annual marketing calendar.

- Drive customer acquisition and revenue growth through performance-led brand campaigns.

- Plan, execute, and optimize paid media campaigns across Meta, Google, YouTube, and other digital channels.

- Work closely with performance marketing agencies and internal teams to improve ROAS, CAC, LTV, and conversion rates.

- Develop integrated 360-degree marketing campaigns across digital, social, influencer, PR, and offline channels.

- Analyze campaign performance using data and consumer insights to optimize marketing spends.

- Partner with creative and content teams to develop high-converting ad creatives, landing pages, and communication assets.

- Collaborate with product, category, and e-commerce teams for product launches and promotional campaigns.

- Manage marketing budgets and ensure efficient allocation across channels.

- Track industry trends, competitor activities, and emerging digital marketing opportunities.

Ideal Profile:

- 7-12 years of experience in Brand Marketing and Performance Marketing.

- Prior experience with a D2C or Beauty and Personal Care brand is mandatory.

- Strong hands-on experience managing Meta Ads and Google Ads campaigns.

- Good understanding of paid media planning, attribution, funnel optimization, and digital analytics.

- Experience working with KPIs such as ROAS, CAC, MER, CTR, CPM, CPA, LTV, and Conversion Rate.

- Proven track record of scaling customer acquisition through digital marketing.