Senior Marketing Specialist

Description

We are looking for a highly driven and creative senior marketing specialist to join our team and lead the execution of our marketing efforts across digital platforms.

The ideal candidate is hands-on, performance-oriented, and capable of managing marketing activities end-to-end — from strategy and content planning to paid campaigns and performance analysis.

Key responsibilities:

• Plan, execute, and optimize digital marketing campaigns across Meta and Google platforms
• Develop and manage content strategies aligned with business goals
• Handle social media presence and audience engagement
• Monitor campaign performance, analyze data, and generate actionable insights
• Drive lead generation and customer acquisition initiatives
• Research market trends, competitors, and new growth opportunities
• Coordinate with designers, content creators, and external partners when needed

Requirements

• 5+ years of marketing experience, preferably in digital marketing and brand management
• Proven track record of planning, executing, and optimizing successful marketing campaigns
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent communication and project management skills
• Experience with marketing automation tools, CRM software, and digital advertising platforms
• Ability to work collaboratively in a fast-paced, dynamic environment
• Bachelor’s degree in marketing, business, or related field; advanced degrees are a plus