Senior Marketing Specialist
Description
We are looking for a highly driven and creative senior marketing specialist to join our team and lead the execution of our marketing efforts across digital platforms.
The ideal candidate is hands-on, performance-oriented, and capable of managing marketing activities end-to-end — from strategy and content planning to paid campaigns and performance analysis.
Key responsibilities:
- Plan, execute, and optimize digital marketing campaigns across Meta and Google platforms
- Develop and manage content strategies aligned with business goals
- Handle social media presence and audience engagement
- Monitor campaign performance, analyze data, and generate actionable insights
- Drive lead generation and customer acquisition initiatives
- Research market trends, competitors, and new growth opportunities
- Coordinate with designers, content creators, and external partners when needed
Requirements
- 5+ years of marketing experience, preferably in digital marketing and brand management
- Proven track record of planning, executing, and optimizing successful marketing campaigns
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Excellent communication and project management skills
- Experience with marketing automation tools, CRM software, and digital advertising platforms
- Ability to work collaboratively in a fast-paced, dynamic environment
- Bachelor’s degree in marketing, business, or related field; advanced degrees are a plus