Senior Performance Marketing Executive / Manager (Tiktok Shop)

Job Highlights

• Permanent employment opportunity

• Attractive salary of $4,500 – $6,500 + Variable Bonus

• 5-day work week

• Location: Kallang Avenue

• Opportunity to drive the growth of an established consumer technology brand

Key Responsibilities

1. TikTok Advertising & Campaign Management

• Plan, manage and optimise TikTok advertising campaigns to drive sales and achieve profitability targets.

• Manage advertising budgets, test creatives and scale successful campaigns.

• Identify effective product selling points and video advertisements that generate conversions.

• Support sales growth through short-form videos and live-streaming campaigns.

2. KOL & Influencer Marketing

• Develop and execute influencer and KOL marketing strategies across TikTok, Instagram and YouTube.

• Identify, engage and manage influencers, content creators and external agencies.

• Coordinate partnerships, campaign deliverables and promotional content.

• Build long-term relationships with creators to drive brand awareness and sales.

3. Performance & Profitability Management

• Monitor advertising performance, ROAS, ROI, CPA, CAC, GMV and campaign profitability.

• Calculate break-even ROAS and evaluate advertising returns after product costs and affiliate commissions.

• Identify high-performing products and recommend promotional pricing, bundles and advertising budget allocation.

• Optimise campaigns to maximise sales conversion while maintaining profitability.

4. Content & Team Collaboration

• Work closely with internal video production, influencer, affiliate and e-commerce teams to develop effective marketing content.

• Provide creative direction and actionable feedback based on advertising performance.

• Identify successful content and leverage it for paid advertising campaigns.

5. Reporting & Analysis

• Monitor daily advertising expenditure, sales performance, ROAS and cost per order.

• Prepare monthly performance reports and evaluate campaign results against sales and profitability targets.

• Recommend improvements to advertising strategies, creative content and budget allocation.

Job Requirements

• Proven hands-on experience managing TikTok Shop advertising campaigns for physical consumer products.

• Experience personally managing and optimising advertising campaigns rather than solely overseeing external agencies.

• Strong understanding of TikTok Shop advertising, campaign optimisation and performance marketing.

• Good knowledge of ROAS, ROI, CPA, CAC, GMV and advertising profitability.

• Ability to manage and scale advertising budgets while maintaining profitable returns.

• Experience working with KOLs, influencers and content creators to develop sales-driven promotional content.
  

HOW TO APPLY:

Interested applicants, please click on “Apply Now” or email to ••••@trustrecruit.com.sg with provided your latest resume in MS WORD format with below information.

• Last drawn salary

• Expected salary

• Notice period

• Reason for leaving

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