Senior Product Manager
Posted Updated
Description
<p><span style="font-size:inherit;"><u><b>About ADA</b></u></span></p><p><span>ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world's most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.</span></p><div style="color:rgb(0,0,0);font-size:medium;border-width:medium medium 1pt;border-style:none none solid;border-color:rgb(26,86,160);padding:0in 0in 4pt;"><h2 style="margin:16pt 0in 6pt;font-size:14pt;font-family:Arial, sans-serif;color:rgb(26,86,160);border-width:medium;border-style:none;padding:0in;"><span style="font-size:12pt;">About the Role</span></h2></div><p class="MsoNormal" style="margin:0in 0in 6pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);"><span style="font-size:10.5pt;">We are looking for a seasoned Senior Product Manager to join our team in Jakarta and lead the development of innovative, customer-centric products. In this role, you will own the product vision, strategy, and roadmap, working cross-functionally with Engineering, Design, Data, Marketing, and Commercial teams to deliver products that create measurable business and customer impact.</span></p><p class="MsoNormal" style="margin:0in 0in 6pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);"><span style="font-size:10.5pt;">You will be a key decision-maker, setting priorities in a fast-paced environment and navigating ambiguity with confidence. This is a high-visibility role with the opportunity to shape the future of our product portfolio in one of Southeast Asia's most dynamic markets.</span></p><div style="color:rgb(0,0,0);font-size:medium;border-width:medium medium 1pt;border-style:none none solid;border-color:rgb(26,86,160);padding:0in 0in 4pt;"><h2 style="margin:16pt 0in 6pt;font-size:14pt;font-family:Arial, sans-serif;color:rgb(26,86,160);border-width:medium;border-style:none;padding:0in;"><span style="font-size:12pt;">Key Responsibilities</span></h2></div><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><b><span style="font-size:10.5pt;color:rgb(26,26,46);">Product Strategy & Vision</span></b></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Define and own the product vision, strategy, and multi-quarter roadmap aligned with company objectives and market opportunities.</span></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Identify unmet customer needs through primary research, data analysis, and competitive intelligence to inform product direction.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><b><span style="font-size:10.5pt;color:rgb(26,26,46);">Roadmap Planning & Execution</span></b></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Translate strategy into a clearly prioritized backlog; define OKRs, KPIs, and success metrics for each initiative.</span></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Drive execution across the full product lifecycle — from discovery and ideation through development, launch, and iteration.</span></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Make data-driven trade-off decisions on scope, timeline, and resources while managing stakeholder expectations.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><b><span style="font-size:10.5pt;color:rgb(26,26,46);">Cross-functional Leadership</span></b></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Act as the connective tissue across Engineering, Design, Data, Sales, Marketing, and Operations to align on priorities and resolve impediments.</span></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Lead agile ceremonies; write clear product requirements, user stories, and acceptance criteria.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><b><span style="font-size:10.5pt;color:rgb(26,26,46);">Customer & Market Insight</span></b></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Conduct user interviews, usability tests, and market research to develop deep empathy for target users and personas.</span></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Monitor the competitive landscape and emerging trends in the Indonesian and broader Southeast Asian market.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><b><span style="font-size:10.5pt;color:rgb(26,26,46);">Data & Metrics</span></b></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Define, track, and analyze product metrics (activation, retention, NPS, revenue) to assess performance and identify optimization opportunities.</span></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Build a culture of experimentation and rapid iteration.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><b><span style="font-size:10.5pt;color:rgb(26,26,46);">Stakeholder Management</span></b></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Present product strategy, roadmap, and results to senior leadership and executive stakeholders with clarity and conviction.</span></p><p class="MsoListParagraph" style="margin:0in 0in 3pt 52.5pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">o<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10pt;">Collaborate with commercial teams on go-to-market strategies, pricing, and business case development.</span></p><div style="color:rgb(0,0,0);font-size:medium;border-width:medium medium 1pt;border-style:none none solid;border-color:rgb(26,86,160);padding:0in 0in 4pt;"><h2 style="margin:16pt 0in 6pt;font-size:14pt;font-family:Arial, sans-serif;color:rgb(26,86,160);border-width:medium;border-style:none;padding:0in;"><span style="font-size:12pt;">Qualifications & Requirements</span></h2></div><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">8-10+ years of product management experience, with at least 4 years in a senior or lead PM capacity.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Qualification: Bachelor’s/Master’s degree; MBA is a plus.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">AI Product Experience: Demonstrated ability to conceptualize, build, and ship AI-powered products — including working knowledge of LLMs, generative AI, ML-driven features, or intelligent automation.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Demonstrated track record of owning and shipping impactful B2B or B2C products at scale.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Strong analytical skills; proficiency in data analysis and product analytics frameworks.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Experience working in an agile/scrum environment with a deep understanding of agile principles and ceremonies.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Proven ability to influence without authority and build consensus across a diverse set of stakeholders.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Experience managing and mentoring junior PMs or cross-functional contributors.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Deep familiarity with the Indonesian digital market, consumer behaviour, and regulatory environment.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Experience with growth loops, monetization strategies, or platform product thinking is highly valued.</span></p><div style="color:rgb(0,0,0);font-size:medium;border-width:medium medium 1pt;border-style:none none solid;border-color:rgb(26,86,160);padding:0in 0in 4pt;"><h2 style="margin:16pt 0in 6pt;font-size:14pt;font-family:Arial, sans-serif;color:rgb(26,86,160);border-width:medium;border-style:none;padding:0in;"><span style="font-size:12pt;">Nice to Have</span></h2></div><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Experience in product-led growth (PLG) organizations.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Exposure to API-first or developer-facing products.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Familiarity with UX design principles and working closely with design systems.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Excellent written and verbal communication skills in Bahasa Indonesia.</span></p><div style="color:rgb(0,0,0);font-size:medium;border-width:medium medium 1pt;border-style:none none solid;border-color:#B8860B;padding:0in 0in 4pt;"><h2 style="margin:16pt 0in 6pt;font-size:14pt;font-family:Arial, sans-serif;color:rgb(26,86,160);border-width:medium;border-style:none;padding:0in;"><span style="font-size:12pt;color:#B8860B;">Preferred — Business Messaging & Telco Experience</span></h2></div><p class="MsoNormal" style="margin:0in 0in 6pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);"><i><span style="font-size:10.5pt;">Candidates with prior experience in the following areas will be given strong preference during the selection process:</span></i></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Business Messaging Platforms: Hands-on PM experience with platforms such as WhatsApp Business API, RCS, SMS/OTP infrastructure, in-app messaging SDKs, or omnichannel customer engagement tools.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Telecommunications Industry: Prior product experience within a telco operator, MVNO, CPaaS provider, or ecosystem partner — with familiarity in A2P messaging, SIM-based authentication, voice/data bundling, or network APIs.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Developer & API Ecosystems: Experience managing products consumed by enterprise developers or system integrators in a messaging or communication context.</span></p><p class="MsoListParagraph" style="margin:0in 0in 4pt 30pt;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);text-indent:-15pt;"><span style="font-size:10.5pt;">•<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;"> </span></span><span style="font-size:10.5pt;">Regulatory Awareness: Understanding of BRTI regulations, OJK digital communication guidelines, or international messaging compliance frameworks (e.g., GSMA, CTIA).</span></p><p class="MsoNormal" style="margin:20pt 0in 0in;font-size:11pt;font-family:Arial, sans-serif;color:rgb(85,85,85);"><span 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