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Senior User Acquisition Manager

Open 28d

Adapty powers 20,000+ mobile apps and processes $2B in subscriptions annually. We're a fast-growing B2B SaaS platform helping app developers maximize revenue through in-app purchases and paywalls. Backed by 500 Startups and Surface Ventures.

We're looking for a hands-on Senior UA Manager to own performance marketing at scale — from strategy to execution — with direct impact on global growth.

What you'll do:
- Manage full lifecycle of paid campaigns: creative → launch → optimize
- Drive user acquisition via Meta, TikTok, Google Ads, Apple Search Ads
- Scale campaigns with $100K+ / month budgets, focused on ROAS and efficiency
- Build and optimize acquisition funnels using behavioral data (AppsFlyer, Amplitude)
- Lead creative testing: formats, hooks, UGC, performance creatives
- Collaborate with clients and internal teams to align UA with product goals

Requirements:
- 3+ years in mobile app user acquisition(subscription/web-to-app experience preferred)
- Proven track record scaling performance campaigns profitably
- Expertise in Meta, Google, TikTok Ads with large-budget experience
- Strong analytical skills: Google Sheets, Power BI/Tableau, AppsFlyer, Amplitude
- Fluent English (client & team communication)
- Experience building UA processes from scratch — big plus

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