Senior Vertical Strategy Manager F&B
You own the commercial growth and performance of the food and beverage vertical. You define global commercial strategy, create go-to-market playbooks and business cases, analyze customer behavior, guide product and partnership strategy, represent customer needs, develop segmentation, and identify growth opportunities, risks, and market trends.
Responsibilities
- Own the health and performance of the food and beverage vertical
- Define and drive the global commercial strategy for food and beverage
- Create go-to-market playbooks, competitive analyses, and business cases
- Act as an internal and external food and beverage subject matter expert
- Analyze customer behavior to identify product and partnership opportunities
- Provide vertical trends, opportunities, and customer pain points for product prioritization
- Inform product pricing and packaging strategies
- Provide vertical context for commercial enablement
- Develop and maintain customer segmentation
- Identify revenue growth and market expansion opportunities
- Identify strategic opportunities and risks from industry trends, technologies, and regulations
Requirements
- 7+ years of experience
- Deep knowledge of the food and beverage industry or food and beverage vertical SaaS
- Expertise in payments or financial technology
- Ability to develop data-backed strategies
- Experience with go-to-market strategy and execution
- Ability to create data-driven business cases from customer feedback
- Strong verbal communication skills
- Ability to navigate ambiguity and work in a fast-paced environment
- Availability to travel up to 25% of the time, including internationally