Sr. Business Development Representative

As a Sr BDR, you will operate at the intersection of business development, data analysis, and growth operations. This role goes beyond traditional BD. You will design and execute scalable outbound engines, build data-backed experiments, optimise funnels, and drive high-quality top-of-funnel conversations. If you enjoy working with data, running experiments, refining ICPs, creating multi-step outreach journeys, and building repeatable demand-generation systems, you'll thrive here. This is a high-ownership, high-context role with direct visibility into revenue and leadership.

The core responsibilities for the job include the following:

Lead Generation and ICP Work:

• Define, refine and expand our Ideal Customer Profiles (ICPs) using data and market signals.
• Build high-quality target lists using tools like Apollo, LinkedIn, Clearbit, and internal datasets.
• Run deep research on companies and decision-makers to personalise outreach.

Outbound Growth and Campaigns:

• Plan and execute multi-channel outreach campaigns: email, LinkedIn, calls, Twitter, and communities.
• Write high-conversion cold emails backed by research, insights, and user motivations.
• Create scalable playbooks for outbound, including templates, cadences, and workflows.

Growth Experiments and Funnel Optimisation:

• Identify drop-offs in the outbound meeting pipeline revenue funnels.
• Run A/B tests across messaging, ICP segments, channels, and call scripts.
• Build dashboards to track conversion metrics, reply rates, meeting rates, and efficiency.

Sales Support and Revenue Ops:

• Join demos, take notes, and ensure clean handoff between top-of-funnel and closers.
• Maintain tight CRM hygiene and track experiments/document learnings.
• Work with product, success, and marketing to surface insights from customer conversations.

Demand Generation Projects:

• Build small-scale growth experiments (micro-landing pages, forms, workflows, and sequences).
• Identify opportunities to automate repetitive tasks through Zapier, spreadsheets, and HubSpot workflows.
• Support partnerships, ecosystem plays, community-led growth, and referral loops.

Requirements:

• 2+ years of experience in lead generation, demand generation, growth operations, or business development.
• Strong analytical mindset: you think in funnels, data, experiments, and conversion metrics.
• Hands-on experience with tools like HubSpot, Apollo, LinkedIn Sales Navigator, Google Sheets, Notion, and Zapier.
• Strong communication skills: clear writing, structured thinking, and crisp articulation.
• Ability to run deep research and craft highly personalised outreach.
• Comfortable working in a fast-paced, zero-hand-holding startup environment.
• Passion for B2B SaaS, GTM, and building scalable systems.

Bonus:

• Experience in non-paid demand generation (outbound, partnerships, community).
• Experience building dashboards, running A/B tests, or managing outreach workflows.