Trade Marketing Manager

We are seeking a dynamic Trade Marketing Manager to join our team in Tamil Nadu. The ideal candidate will be responsible for driving brand activation and trade marketing initiatives that enhance our market presence and boost sales. This role requires a strategic thinker with a strong background in BTL marketing and visual merchandising, capable of managing vendor relationships and executing effective marketing campaigns. Key Responsibilities: - Develop and implement trade marketing strategies that align with overall business objectives. - Collaborate with cross-functional teams to ensure successful execution of brand activation initiatives. - Manage vendor relationships to optimize marketing resources and ensure timely delivery of promotional materials. - Analyze market trends and consumer insights to inform marketing strategies and improve brand positioning. - Monitor and report on the effectiveness of trade marketing activities, making adjustments as necessary to maximize impact. - Lead regional marketing efforts, ensuring consistency in messaging and branding across all channels. Required Skills: - Proven experience in BTL marketing and brand activation. - Strong understanding of visual merchandising principles. - Excellent vendor management skills. - Ability to analyze market data and derive actionable insights. - Strong communication and interpersonal skills, with the ability to work collaboratively in a team environment. - Experience in trade marketing and regional marketing management is highly desirable. If you are passionate about driving brand success through innovative marketing strategies and have a proven track record in trade marketing, we encourage you to apply for this exciting opportunity.