Email & CRM Experience Leadership
- Lead the design and evolution of email templates, communication frameworks, and CRM-driven customer journeys.
- Establish UX best practices for email design, personalization, accessibility, content hierarchy, and conversion optimization.
- Partner with Marketing, CRM, Content, and Analytics teams to improve customer engagement and campaign performance.
- Ensure consistency across email experiences, messaging, and brand standards.
Digital Experience & Product Design
- Apply UX expertise to improve customer experiences across web, mobile, and digital touchpoints.
- Support product-focused initiatives such as booking flows, search experiences, account management, and international market experiences.
- Collaborate with Product, Engineering, and Business teams to create customer- centered solutions that balance user needs and business goals.
- Leverage customer insights, analytics, and research to identify experience improvement opportunities.
Communication & Executive Storytelling
- Create compelling presentations, customer experience narratives, and executive-level communications.
- Translate complex ideas, customer insights, and strategic initiatives into clear, engaging visual stories.
- Partner with leadership teams to communicate vision, opportunities, and experience strategies effectively.
Team Leadership & Collaboration
- Lead, mentor, and develop a team of UX and design professionals.
- Foster a culture of collaboration, innovation, and design excellence.
- Drive alignment across Marketing, Product, Content, CRM, Research, and Technology teams.
- Establish scalable design processes, governance, and quality standards.
- 8+ years of experience in UX Design, Product Design, Digital Experience, or Customer Experience.
- Deep expertise in email design, CRM platforms, lifecycle communications, and customer messaging strategies.
- Proven experience designing and optimizing customer communication programs and marketing experiences.
- Strong understanding of UX principles, customer journeys, information architecture, and content strategy.
- Advance proficiency in Figma for UX design, wireframing, and prototyping.
- Excellent communication, presentation, and stakeholder management skills.
- UX expert with extensive experience in email, CRM, and customer communications design.
- Strong understanding of messaging strategy, customer journeys, and lifecycle marketing.
- Comfortable leading both communication-focused initiatives and broader digital product experiences.
- Skilled at designing executive-level presentations and translating complex concepts into compelling visual stories.
- Thrives in highly collaborative environments and can influence stakeholders across multiple disciplines.
- Brings a strategic mindset with a passion for improving customer experiences through thoughtful design and communication.