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台灣大昌華嘉股份有限公司

【醫療 HEC】醫藥業務代表 (北區_醫院/醫學中心)(Specialty Care - Sales Representative)(N_HP)(血液科)

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*主要負責產品科別為:血液科

In IRPMA Code of Practice, clients' compliance rules and DKSH Healthcare i-HCP regulation to sell medical products, systems or services to achieve sales targets for assigned businesses/territories and overall business objectives
在遵循 IRPMA 業務準則、客戶合規規範 及 DKSH Healthcare i-HCP 規範 的前提下,銷售醫療產品、系統或服務,以達成所負責業務/區域的銷售目標及整體業務目標。

[General responsibilities]

  • Develop medical sales plans based on market opportunities and issues lans to achieve sales targets for assigned business / territories.
  • Execute sales action plan and analyze medical doctors adoption for prioritizing strategies and key tactics.
  • Implement hospital listing with doctors submission, drug review committee communication and passed, prices negotiation with purchaser, and drug purchased codes established with Pharmacy for regular hospitals purchase.
  • Execute hospitals healthcare professionals product benefit communication to maximize appropriate products prescription to suitable patients within TFDA labeling and IRPMA COP regulation.
  • Collect healthcare system updated business intelligence and competitors information to find appropriate communication strategies to healthcare professionals prescription choices.
  • Protect drug items in hospitals formulary lists for healthcare professionals prescription choices to suitable patients.
  • Conduct scientific seminars to targeted audience, medical doctors, pharmacists, nurses for updated disease management guideline communication to enhance appropriate prescription to patients.
  • Work with internal stakeholders, product managers, medical managers, customer service colleagues, drug safety colleagues, quality assurance colleagues to fulfill needs/wants/concerns from Health Care Professionals, doctors, pharmacists, nurses, nutrition educators.
  • Search for updated medical information, publications to communicate with Healthcare professionals for appropriate disease treatment algorism for brand benefit key messages detailing.
  • 依據市場機會與挑戰,制定醫療銷售計畫,以達成所負責業務/區域的銷售目標。
  • 執行銷售行動計畫,分析醫師用藥情況,並據此優先規劃策略與關鍵戰術。
  • 推動醫院藥品掛牌,包括醫師送件、與藥品審查委員會溝通及通過、與採購單位議價,並與藥局建立藥品採購代碼,以供一般醫院採購使用。
  • 針對醫院醫療專業人員執行產品效益溝通,確保依據衛福部藥品標示及IRPMA行為準則,提升產品對合適患者的適切處方率。
  • 蒐集醫療系統最新商業情報及競爭對手資訊,並據此擬定針對醫療專業人員處方選擇的有效溝通策略。
  • 維護醫院處方藥品清單,確保醫療專業人員能依據適應症為合適患者做出處方決策。
  • 針對特定對象(醫師、藥師、護理人員)舉辦科學研討會,傳達最新疾病管理指南,以促進對患者的適當處方。
  • 與內部利害關係人(如產品經理、醫學經理、客服同仁、藥品安全與品質保證團隊)協作,滿足醫療專業人員(醫師、藥師、護理師、營養教育人員)的需求與關注。
  • 搜尋最新醫學資訊與相關文獻,與醫療專業人員交流疾病治療流程,傳遞品牌關鍵訊息與臨床價值。

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