Digital Marketing Manager

We're looking for a hands-on Digital Marketing Manager to own end-to-end digital growth at MyNaksh, from campaign strategy and creative execution to automation, performance tracking, and optimization.

Responsibilities:

• A content calendar built around the Panchang, festivals, and planetary transits, with daily posting.
• Automated journeys from install to first consult to subscription renewal, tested and improved every month.
• Two or more non-ad campaigns every month, from idea to launch to a results note.
• Google and Meta spend, managed with a freelancer or agency.
• A weekly growth update to the founders: what ran, what moved, and what's next.

Requirements:

• Ideal Candidate: A self-driven, execution-focused marketer who can take complete ownership, move quickly, experiment, and deliver measurable business outcomes.

Must-Haves:

• End-to-End Campaign Ownership: Plan, execute, and optimize digital marketing campaigns across paid ads, social media, and other relevant channels.
• Creative and Content Execution: Develop compelling ad creatives, campaign concepts, copy, and content in collaboration with design teams or using AI tools.
• Performance Marketing: Manage campaigns across Meta Ads, Google Ads, and other relevant platforms, focusing on user acquisition, conversions, and ROI.
• Marketing Automation: Build and automate campaign workflows, lead/user journeys, retargeting, and reporting to improve efficiency and engagement.
• Analytics and Growth: Track CAC, ROAS, conversion rates, retention, and campaign performance; use insights to run experiments and drive measurable growth.