Marketing Engineer (Front End)
Summary
Build and optimize marketing websites using Next.js, React, and AI tools; migrate from WordPress to a headless CMS; drive SEO, performance, and conversion improvements.
The Opportunity
Euna Solutions is looking for a Web Marketing Manager to own and evolve our digital web presence—and help us build the next generation of it. This is a hands‑on, individual contributor role embedded in the Marketing department to build high‑performing web experiences across our full product portfolio.
What You’ll Do
- Manage day‑to‑day web operations across eunasolutions.com and related properties, including page publishing, content updates, redirects, and QA.
- Build and maintain high‑quality landing pages for campaigns, product launches, events, and conversion‑focused initiatives.
- Contribute to the migration from WordPress to a Next.js‑based, headless CMS environment—from CMS evaluation through implementation.
- Collaborate on hosting infrastructure, DNS, CDN configuration (Cloudflare), caching strategy, and performance optimization.
- Maintain web performance standards including Core Web Vitals, page speed, mobile responsiveness, and accessibility compliance.
- Support technical SEO implementation including structured data, metadata management, canonical tags, robots directives, and internal linking.
- Use AI coding tools (Claude, Code) as a core part of your development workflow—not as a supplement.
- Prototype and ship interactive tools, calculators, and dynamic content experiences with AI assistance.
- Help establish AI development workflows and standards for the marketing web team.
- Stay current on the AI tooling landscape and advocate for adoption of tools that improve output quality or team velocity.
- Build and optimize campaign‑specific landing pages across product lines.
- Be responsible for the performance of Euna’s web properties, including in‑market traffic and conversion rates.
- Support A/B testing and conversion‑rate‑optimization initiatives using analytics and experimentation platforms.
- Coordinate with Product Marketing and Content to ensure web properties accurately reflect current messaging and positioning.
- Assist with web components of integrated campaigns including event pages, gated content, and form‑driven conversion flows.
- Monitor and report on web performance metrics, traffic, engagement, conversions, and technical health.
- Use GA4, Google Search Console, SEMrush, and other tools to identify and prioritize improvement opportunities.
- Maintain an active, prioritized backlog of web improvements grounded in business impact.
- Audit and maintain consent management, cookie compliance, and privacy‑related web configurations.
What You Bring
Required
- 4+ years of experience in a web marketing, web development, or digital marketing role with significant hands‑on web production responsibility.
- Proficiency with Next.js or React, or a demonstrated ability to ramp quickly on a modern JavaScript framework, npm/yarn, and version control (Git).
- Proficiency with WordPress and at least one visual editor (e.g., X/Cornerstone, Elementor, or similar).
- Experience evaluating or implementing headless CMS platforms (e.g., Contentful, Sanity, Storyblok, Prismic).
- Fluency with HTML, CSS, and JavaScript—comfortable reading, writing, and debugging code.
- Active, practical experience using AI development tools as a core part of your production workflow.
- Hands‑on experience with web hosting environments, DNS, CDN platforms and server‑side configuration.
- Strong understanding of SEO fundamentals and technical SEO implementation.
- Experience with web analytics platforms including GA4 and Google Search Console.
- Excellent project management and communication skills; able to manage multiple workstreams with stakeholders across a marketing organization.
Nice to Have
- Experience with WordPress at a technical level (theme development, custom plugins, page builders).
- Familiarity with HubSpot, Pardot, or other marketing automation platforms and CRM form integration patterns.
- Background in B2B SaaS or public sector software marketing.
- Experience with consent management platforms (e.g., Complianz, OneTrust) and privacy compliance implementation.
Location
This position will be hybrid with 3 days/week in our Oakville, ON (or ATL, GA) office.
Compensation Range
$80‑100K + bonus.
Benefits
- Competitive wages.
- Wellness days: two extra days per year on top of long weekends.
- Community engagement opportunities.
- Flexible workday to fit your role.
- Health and dental benefits.
- Cultural events and celebrations.