Senior Manager Demand Generation

Compensation: ₹20L – ₹25L • No equity

Position

Head of Demand Generation / Revenue Growth Manager Reports To: CEO Location: Remote / Ahmedabad Experience: 7-15 years Industry Preference: IT Services Digital Transformation Consulting AI Services Product Engineering Services Enterprise SaaS (ABM background)

Mission Build a predictable revenue engine that consistently generates qualified meetings and sales opportunities across: Banking Fintech AI Transformation Supply Chain Enterprise Software Target geographies: North America UK UAE Europe Singapore The role owner will be accountable for creating a steady flow of qualified opportunities so leadership can focus on strategic partnerships and closing high-value deals.

Key Responsibilities

1. Outbound Engine Ownership Build and manage: LinkedIn outreach Email campaigns Cold calling partners Event follow-ups Referral campaigns Own: ICP definition Account lists Messaging Cadence design SDR productivity

2. Account Based Marketing (ABM) Identify and penetrate: Banks Fintechs Mid-market enterprises AI adoption leaders Create multi-touch campaigns targeting: CIOs CTOs Heads of Innovation Digital Transformation Leaders Product Leaders

3. Channel & Partnership Pipeline Develop pipeline from: Fractional CTOs AI Consultants Digital Transformation Consultants Boutique Consulting Firms Venture Studios System Integrators

4. Inbound Optimization Improve: Website conversion Lead magnets Webinars Case studies Email nurturing Ensure inbound converts into meetings.

Critical Skills Demand Generation Must Have: ABM experience Enterprise outreach B2B lead generation Multi-channel campaigns Pipeline management

Sales Understanding Should understand: Discovery process Enterprise buying cycles Proposal generation Deal qualification

Data & Analytics Strong knowledge of: Conversion rates Funnel optimization Campaign ROI CAC Attribution

AI-Powered Prospecting Must know how to leverage: Clay Apollo LinkedIn Sales Navigator ChatGPT Instantly Smartlead Lemlist to improve efficiency.

Ideal Candidate Background Best candidates usually come from: Growth leader at IT services firms Demand generation head at SaaS companies ABM manager at consulting firms Revenue operations leader with pipeline ownership