Senior Manager - Human Resources - D2C

About the role:

We are looking for a dynamic and hands-on Senior Manager - Human Resources to lead and strengthen the HR function for a fast-growing D2C business.

The ideal candidate will have experience working in high-growth, entrepreneurial environments, preferably within D2C, consumer brands, e-commerce or new-age FMCG companies.

This role requires someone who can balance strategic HR initiatives with day-to-day execution, build scalable people processes and partner closely with business leaders to support organisational growth.

Key Responsibilities:

1. HR Strategy & Business Partnering:

- Partner with founders and business leaders to align HR strategies with business objectives.

- Drive workforce planning, organisational structuring and talent strategies to support business expansion.

- Act as a strategic HR partner across functions including marketing, e-commerce, sales, operations and supply chain.

- Build HR processes suited to a fast-paced, evolving business environment.

2. Talent Acquisition & Workforce Planning:

- Lead end-to-end recruitment across corporate, digital, commercial and operational functions.

- Develop hiring strategies to attract talent from D2C, consumer brands and e-commerce businesses.

- Partner with functional heads on manpower planning, hiring budgets and succession planning.

- Strengthen employer branding and employee referral initiatives.

3. Performance Management & Talent Development:

- Design and implement performance management frameworks, including goal setting, KRAs, KPIs and appraisal processes.

- Drive performance reviews, talent assessments and individual development plans.

- Identify high-potential employees and build internal talent pipelines.

- Work closely with managers to improve team productivity and accountability.

4. Employee Engagement & Culture Building:

- Build and nurture a high-performance, collaborative and ownership-driven culture.

- Lead employee engagement, retention and recognition initiatives.

- Strengthen internal communication and employee feedback mechanisms.

- Support managers in handling employee relations, conflict resolution and people challenges.

5. Compensation, Benefits & HR Operations:

- Oversee compensation benchmarking, annual increments, incentives and benefits administration.

- Ensure smooth execution of payroll, HR policies, employee lifecycle processes and statutory compliance.

- Develop and streamline HR policies, SOPs and HRMS processes.

- Use HR analytics to monitor attrition, hiring efficiency, employee costs and workforce productivity.

6. Organisation Development & Change Management:

- Support organisational scaling through effective structures, reporting lines and people processes.

- Drive leadership development and managerial capability-building initiatives.

- Lead change management initiatives as the business expands into new categories, markets or channels.

- Establish scalable HR systems without compromising the agility of a growing D2C organisation.

Candidate Requirements:

- MBA / PGDM in Human Resources or a related discipline.

- 8 - 12 years of progressive HR experience, preferably within D2C, e-commerce, consumer brands or FMCG.

- Strong exposure to HR business partnering, talent acquisition, performance management and HR operations.

- Experience working with founders, senior leadership teams or in entrepreneurial organisations.

- Demonstrated ability to build HR processes and manage teams in rapidly scaling businesses.