Truva - Content Creator Lead

We're not hiring someone to "manage social media." We're hiring someone to be the face and voice of our brand online.

We're a fast-growing PropTech startup, founded by IIT + growing fast, and honestly, a little too interesting to be stuck behind boring corporate content. We need someone who can pick up a camera (or better, hand us one) and make people stop scrolling.

What you'll actually be doing:

- Build and own our social presence across Instagram, LinkedIn, and YouTube - not just post, but shape how the brand sounds and looks

- Be on camera. A lot. Reels, walkthroughs, podcast-style conversations, quick takes - if it needs a face, it's probably yours

- Ideate and produce original, high-quality content end to end - from concept to shoot to edit-ready

- Host or co-host podcast/interview-style content - comfortable holding a conversation, asking good questions, and keeping energy up without a script glued to your hand

- Do property/office walkthroughs and behind-the-scenes content that feels real, not corporate

Collaborate with design, video, and growth teams to scale visibility and engagement

- Track performance and insights (views, saves, shares, watch-time - not just likes) to refine what we make next

You're a strong fit if:

- You've actually made content that's gotten views - not "I run my brand's Instagram," but "here, watch this reel I made"

- You're camera-comfortable. Not performative-comfortable, actually comfortable - can talk, react, host, without freezing up

- You understand short-form platforms natively - you know why a hook works in the first 2 seconds, not because someone told you, because you've tested it

- You can shoot and rough-edit yourself (CapCut/Premiere/whatever) - waiting on an editor for every 15-second reel doesn't work here

- Bonus: podcast hosting/interviewing experience, or a personal page/channel you've grown yourself

Not a fit if:

- You want to write captions for content someone else shoots, or you're looking for a purely strategy/planning role with no camera time involved. This is a hands-on, face-forward role.