星展(台灣)商業銀行股份有限公司
Open positions
Brand & Business Marketing Communication, Group Marketing & Communications
【Business Function】 At Group Marketing & Communications (GM&C), our mission is to deliver meaningful customer experiences through sophisticated marketing solutions. We power our strategies with Artificial Intelligence…
(約聘)信用卡產品助理_Cards marketing
《 Job Duties & responsibilities 》 1.市場分析與研究:進行市場研究與競爭分析,以便協助公司制定產品行銷策略。 2.產品行銷:協助PM執行行銷活動及宣傳素材,以提升客戶獲取及參與度。 3.廠商關係維護:培養並維護與廠商的良好關係,協調策略目標並執行請款、成本控管。 4.跨部門溝通及支援信用卡PM的日常營運及產品維護。包含信用卡內部PM溝通及與跨部門團隊(例如:行銷、銷售、財務、法務等)密切合作。…
Cards Marketing - Personal Loan Product Management
Responsibilities .Strategically drive the unsecured loan business to achieve growth targets, focusing on acquisition strategies across omni channels. .Manage and monitor unsecured loan leads' key performance indicators…
AVP, Specialist, Brand & Business Marketing-Business, Corporate Banking, Group Marketing & Communications
【Key Responsibilities】 Integrated Marketing .Develop and execute multi-channel marketing strategies to drive brand awareness, client engagement, business opportunities and lead generation. .Lead end -to end marketing…
Cards Marketing-Credit Card Onboarding PM 信用卡數位募卡暨通路策略專案經理
1. 依據團隊發展目標,針對信用卡產品及通路發展募卡專案,以達成產品/客群經營指標 。 2. 以客群經營為角度制定獲利模式與通路經營策略,並依其訂定年度產品策略與經營方式與執行。 3. 透過數據了解與分析目標客群輪廓,發掘業務商機或流程痛點,打造符合目標客群所需之服務。 4. 與異業夥伴及行內各單位跨部門協調、溝通合作,共同開展商業合作、數位金融服務、系統優化等相關業務。 5.…
Cards Marketing-Card Product Governance & Control Manager
Role Purpose We are looking for a responsible and solutions-driven professional to lead product governance and control within the Credit Card Product Management team. This role ensures product settings, maintenance…
Cards Marketing - Credit Card Portfolio Rewards PM
Job Summary The Credit Card Portfolio Rewards Specialist will play a vital role in developing and managing the rewards program for our credit card portfolio, ensuring an engaging and valuable experience for our…
Cards Marketing - Credit Card Portfolio PM
Job Summary This role is responsible for managing and developing key areas of the credit card portfolio. The Product Manager will help shape credit card propositions, portfolio strategies, cardholder payment and…