Sr. Marketing Manager
Description
Job Purpose:
- Provide strategic leadership for the Watch & Fine Jewelry business in Taiwan, strengthening the Maison’s long-term brand equity, desirability, visibility, and sustainable profitable growth.
- Define and orchestrate the implementation of an integrated local marketing strategy aligned with Global and Regional direction, translating business priorities into impactful campaigns, client engagement, events, communications, retail activations, and VM initiatives.
Key Responsibilities:
1. Marketing Strategies and Brand Development
- Strengthen WFJ brand image, desirability, and positioning in the Taiwan luxury market, ensuring full alignment with Global brand direction while answering local business needs.
- Develop and orchestrate annual marketing strategies, including business plans, sales projections, key performance indicators, and growth priorities.
- Monitor market dynamics, industry trends, consumer behavior, and competitor activities; translate insights into actionable strategies and business opportunities.
- Identify new opportunities to accelerate business growth, enhance customer acquisition, and reinforce long-term brand equity.
- Coordinate closely with the local Communications, PR, Corporate Affairs, and Events teams to plan and execute integrated marketing strategies and activities, ensuring an elevated and seamless client experience.
2. Client Engagement, Retail Activation, and Customer Insights
- Manage and supervise the development of client strategies based on customer insights and business ambitions. Provide in-depth analysis of client trends, behaviors, and segmentation to generate short/mid term actions.
- Build and maintain customer knowledge and insights at the boutique level to monitor performance, provide relevant client information, and support effective clienteling and follow-up actions.
- Supervise the development of omnichannel client journeys, ensuring seamless integration across all touchpoints and delivering personalized experiences for designated client segments.
- Lead high-end client development through personalized journeys and bespoke experiences, consistently delivering exceptional brand experiences that foster long-term client relationships and loyalty.
- Foster cross-divisional engagement to enable a One House approach, identifying and driving collaboration opportunities that maximize event impact and business potential.
- Lead WFJ’s digital integration and programs to elevate the client experience, strengthen clienteling, improve operational efficiency, and enable robust performance analysis and results tracking.
3. Integrated Marketing, Communications, and Events
- Lead the planning and implementation of integrated marketing initiatives, including campaigns, advertising and promotion, PR, events, retail activations, VM, and marketing tools.
- Ensure all activities are executed to the highest luxury standards and consistently reflect the Maison’s image, values, and customer-experience expectations.
- Collaborate closely with Global, Regional, and Local Communications, PR, VM, Corporate Affairs, Events, Retail, and Product teams to ensure seamless and consistent execution.
- Partner with the Communications and Events teams to define and deliver a compelling annual WFJ event strategy, including client events, product launches, private viewings, and VIP experiences.
4. Budget, Performance, and Resource Management
- Develop, propose, and manage the annual marketing and A&P budget in line with approved business plans, commercial forecasts, and strategic priorities.
- Monitor budget allocation, expenditure, and forecasts to ensure effective use of resources and compliance with local and corporate financial guidelines.
- Work closely with Finance to evaluate marketing and A&P effectiveness, identify optimization opportunities, and improve return on investment.
- Define and track relevant performance indicators for campaigns, client engagement programs, events, and marketing initiatives; provide regular performance reviews and recommendations.
- Oversee the development, deployment, and effective use of VM materials, marketing tools, and sales-enablement assets
5. People Management & Talent Development
- Recruit, lead, coach, motivate, and develop the Marketing teams, strengthening their strategic, commercial, and operational capabilities.
- Set clear objectives, priorities, and performance expectations, ensuring the team delivers marketing plans and projects with excellence and accountability.
- Foster a high-performing, collaborative, and client-centric team culture.
- Build strong working relationships with internal stakeholders across Retail, Sales, Fashion Marketing, Communications, PR, Events, VM, Finance, Corporate Affairs, and Global and Regional teams.
- Act as a key local point of contact for WFJ Marketing, ensuring clear communication, alignment, timely decision-making, and effective execution across stakeholders.
Person Specifications:
Academic / Professional Qualifications:
- University graduates or above, preferably MBA, major in Marketing.
Work Experience
- Minimum 8 year work experience in brand management or marketing roles.
- Previous experiences of marketing function in Cosmetics, Luxury, or Consumer Goods industries is a plus.
Required Competencies
- Good brand management knowledge and exposures including marketing planning and analysis skills
- Ability to develop customer insights based on monitoring market trend, and analyzing customer behavior and motivations
- Good interpersonal communication skills both in English and Chinese
- Coaching skills and leadership, ability to work as a team
- Open-minded, good adaptability to work environment and comfortable in working with matrix organization
- Ability to work under pressure and manage multiple priorities